Art Basel 

(Saffron - 2022-2024)

As part of a long-term strategic relationship, we worked closely with Art Basel's then incoming global CEO, Noah Horowitz to shape a new "North Star". In other words, a memorable positioning that got internal audiences excited about his vision for the brand and business.

"Powering the world of art". 

Building on Art Basel's wide-reaching impact as the world's most famous art fair, while acting as a platform for innovation and expansion beyond physical fairs.

Clear, inspiring and powerful in its sentiment - the new strategic direction was recieved with an overwhelmingly positive energy that has since enabled Art Basel to continue its impressive growth.

My role: 

• Leading strategic development and C-suite stakeholder management

• Helping to shape the global vision and future direction of travel for brand and business

• Building the narrative for the first share of "Powering the world of art" to management and all employees at the Global Summit