Studio Brussel (VRT)

(Saffron - 2023)

A total rebrand of VRT's heritage radio brand Studio Brussel (formerly StuBru). Starting with an intention to reconnect the station with its audience of music lovers across Flanders, we developed the strategic platform: 'Shared Wavelengths'. 

Acting as the bridge between VRT's 'Forever Current' promise and Studio Brussel's faithful audience - it became the basis for a system that resonates with music-led radio today and its capacity to form community like nothing else.

My role: 

• Leading strategy, concept development and brand/experience definition 

• Digging into the history and meaning of this iconic brand - building on what worked, while enabling it to capture the hearts and minds of a new generation of music lovers

• Part of a continued relationship as a trusted partner on the journey to refreshing the entire VRT brand portfolio.