Tabii (TRT)

(Saffron - 2022)

The global streaming platform for Turkish national broadcaster TRT. Leveraging the global popularity of Turkish TV and film to build a community-first platform around the idea of "for the next 5 billion, 5 the next 5 billion". We sought to create a brand that unites people from around the world with shared values and a passion for great stories.

My role: 

• Leading naming (the 'Tabii' name meaning 'of course' in Turkish) - including presenting to senior C-suite stakeholders, ministers and the president's office.

• Leading strategy, experience/brand/verbal identity definition and activation planning. 

• Creative strategy and copywriting.